Promotional Gifts – A Good Way to Advertise Your Business Services

The trend of using promotional gifts in every business organization is increasing at a greater pace. These are widely used by almost every company to sell their own brand. Using them, as a promotional strategy has become an effective marketing tool for every organization and all of them whether big or small has come to realise their benefits.

In the competitive picture of the business world, where constructing a recognition for your own brand is not an easy task, giveaways are one way to efficiently help you get brand recognition. The more functional the product the better the recognition and retention will be. Choose something that people will want to have and imprint a message that will remind them of your business products and services.

By using this type of advertising you can be sure that your brand will be seen time and time again as your chosen product is used. Try and ensure that you select a product that will represent your company. If you are builders then perhaps stress products in the design of excavators or hard hats might be the right choice. With so much variety available there is no limit to what you can use.

A good tip is to keep your logo and message relevant to your business and to imprint an eye catching slogan or design. A colourful product will always be noticed rather than a plain one.

Now that we are living and working in the technological world computer accessories have become very popular ranging from USB sticks to computer mice and mouse mats. These are not only useful, but will stay on your customer’s desk right at hand for when your services are needed. What better way to keep yourself uppermost in your customer’s eyes.

Think about your budget and find a suitable gift at the right price. Take into account who you are targeting and what will work for you. If you are advertising at a trade show then perhaps a less expensive product would be ideal, keyrings, pens and badges fall into this category and are great for volume giveaways.

If your campaign is more upmarket and aimed at the corporate customer then perhaps a more expensive metal pen, a leather folder or stylish desktop product would be more suitable.

Whatever your choice, buy wisely and you will be sure to reap the benefits of your endeavours.


5 Steps to Ensure Performance of Critical Business Services

Step 1. Baseline Your Network Environment and Infrastructure

A baseline assessment will show you the overall health of the network. This should be a comprehensive summary of all network paths that deliver your key applications and services, even ones that are not experiencing network problems. The test will show each path’s readiness for performance sensitive applications, observed performance impediments and key performance metrics. These key performance indicators should include capacity, utilization, data loss, jitter, route analysis, and Quality of Service (QoS) configuration. Get the first performance analysis for the point in time you ran the test, but make sure the assessment continues to run so you can come back to it for a highly detailed examination that encompasses an extended timeframe.

Step 2. Assess Specific Aspects of Your Network That are Critical to Performance

You need to find out how much bandwidth your company is paying for and how you are holding the provider to their service level agreement (SLA). Review your WAN provider SLA’s in detail – How are you assuring adherence to these? Run your own discovery and see exactly how much bandwidth the carrier is actually providing. This test needs to include the total, available and utilized capacity readings.

Step 3. Identify which critical applications your network supports

Every application comes with bandwidth requirements. If you are considering implementing or expanding a current application, it is necessary to know the requirements and behavior of the other applications that are already dependent on the network. Continuous monitoring of all applications including VoIP, Video conferencing, cloud services, hosted web-apps, and virtualization help you to measure key metrics such as QoS settings, asymmetric measurements, codec utilized, MOS score, voice throughput (for VoIP) and packet statistics against what your network can handle. Quality of Service (QoS) is also recommended by most leading VoIP and Video conferencing providers and should be audited on the network.

Step 4. Assess How Your Network Usage Is Impacting Performance

Even with a highly robust network infrastructure and top quality applications, a network engineer cannot rule out the impact employee activity and behavior can have on the network. In your assessment, you need to drill down to see bandwidth consumption by physical site, application and host by time of day. Is actual utilization nearing total capacity at any sites with existing business normal behavior? Are LAN and WAN elements and the applications using them behaving properly at peak traffic utilization levels?

Step 5. Present Assessment Results In an Easy-to-Understand Format for Technical and Non-technical Users Alike

When delivering the network assessment report to management it is important to present the content in away that easily conveys the key findings to the audience. If the report is going to a technical user you can present the most meaningful results in that technical context. However, as IT and business merge more every day, a report that is delivered to non-technical team members needs to look completely different. All aspects of the report need to show the value proposition within the assessment so decision makers can understand how to proceed. Your hard work and important findings should be recognized so make sure you present in a format that communicates this!